EIKOWADA: OUR STORY
How It Started With The Founder.
It all started in 1976, Britain. Britain was facing economic downturn, frequent power cuts and soaring unemployment when a young man graduated from University and could not find permanent employment. He was Paul Goldstein. Paul found work in a ski shop for a short period, and later worked at the Italian ski resort of Sauze d'Oulx for a season.
The style and design of ski wear has come a long way since the 1940s. Wool was no longer a necessary material in the 50s & 60s, when ski wear manufacturers developed new & light synthetic fabrics that could keep warm. While working in Sauze d’Oulx, Paul got to know a skiwear brand owner and his interest in skiwear was formed. Being a skier himself, Paul wondered if one can improved on the current ski outfits, and foresaw a business opportunity in the ski market for stylish yet technical skiwear.
Armed with his ambition, ingenuity & little money, Paul travelled to the Far East to look for a willing partner to manufacture his skiwear designs.
Never Create A Product You Do Not Want To Use
“Never create a product you do not want to use”, “Play hard, work harder”, “Respect nature, work & people¨ and “Treat people right and success will come¨. These personal beliefs, frequently espouse by Mike, are the premise that propels the continued success of Eikowada the company and brand.