Play & Learn with Fisher-Price!
Play is the way children learn best.
From seeing a baby's delight when grasping a toy for the first time, to helping a toddler reach new milestones, to watching the wonder of a preschooler's imagination, it's easy to see how significant play is for a child's development. Understanding that importance and how hands-on play builds a child's skills was the spark that gave us our start more than 80 years ago, and it continues to be our guiding light as we work to enrich the lives of young families around the world.
With your child's development in mind.
How do we know how children learn best? We study how they develop, how they grow. And we listen to the experts: mums and dads. We design all of this learning into our babygear and toys. So the little moments of play you enjoy every day lead up to the big milestones you'll celebrate along the way as we help you give your child the best possible start, and help you succeed at what we believe is the most important job in the world: nurturing your child's development.