The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5. One of the most awarded nursery brands, Grobag alone has won over 50 consumer awards. With over 15 years of expertise, we understand the challenges that being a parent can create. As a leading brand we want to make useful products that genuinely make a difference. From newborn naptime to toddling off to bed, our NEW launch sleeptime range helps everyone relax into bedtime. Loved by parents. We are offering 4 different style including the original Grobags, are designed for safer and longer sleep for baby and you!
Because when they sleep, you sleep.
And when you both sleep, then we can sleep too.
So everybody wins.
It's all For The Love Of Sleep #fortheloveofsleep