Price
$ 120.00
immediate shipment
Country of Origin Taiwan
Description

不妥協的設計

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編者序



無印良品成立於1980年,當時日本正處於大量生產、大量消費的時代,人人追求更高的附加價值,無印良品卻反其道而行。



堅持簡約設計,排除多餘裝飾;從「簡素」之中創造新價值的美學觀念;視克制為佳,選擇「這樣就好」而非「這樣最好」的知性;設計樸素,細節處卻面面俱到——這就是無印良品基本的「思想」。



扎根於日本文化與美學的土壤上,誕生三十五年以來,逐漸普及至世界各地。狂熱的無印良品迷遍布全球,現在無印良品的營業額高達三分之一來自日本以外的國家。



只要商品具備符合本質的機能、優秀的設計和合理的價格,就能銷售全球——像這樣,無印良品逐漸從日本品牌進化為國際品牌,商業模式從用心製造每一項商品,轉變為設計生活方式和提案新生活型態。



無印良品的進化,正處於現在進行式,可以用兩組關鍵字來表示,分別是「Compact Life(適切生活)」和「Micro Consideration(體察細微)」。



「Compact Life」是無印良品在進軍國外時,重新定義長期以來追求的「好感生活」,將其轉化為更容易理解的概念。



「Micro Consideration」則是無印良品開發商品時一貫堅持的注意細節和用心的態度。目前無印良品是名符其實的國際化企業,卻依舊保持不追求華美,孜孜矻矻改良經典商品,維持無印良品一貫風格。



本書為讀者們深入探究,已轉型為國際品牌的無印良品在進化中的改變與不變。因為我們認為無印良品之所以能不斷成長,深受眾人喜愛,理由就隱含在變化與不變中。



此外,無印良品從來不曾以設計師的名字為號召,卻能吸引許多世界知名的設計大師與其合作。本書也採訪了長期以來與無印良品合作的三位大師——康斯坦丁.葛契奇(Konstantin Grcic)、山姆.赫克特(Sam Hecht)和賈斯伯.莫里森(Jasper Morrison),請他們談談無印良品的本質究竟是什麼,提供各位讀者不同角度的觀點。



(日經設計編輯部)


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About MUJI (HONG KONG) COMPANY LIMITED

MUJI develops products from users’ perspectives through meticulous observation of daily life based on three core principles – material selection, process streamlining, and packaging simplification, bringing a wide range of daily goods that are truly fundamental to everyday living without unnecessary aesthetic and functional complexity at reasonable prices for a convenient and comfortable life. Shop for more than 100 selected household and food items in our online store without hassles at any time.

T & C

• Our store will protect your personal Information in accordance to the relevant provisions of the personal Data Protection Act and in accords to HKTVmall Privacy Policies.


• In case of any dispute the merchant will retain the right of final decision without prior notice.


• Colour shown may be slightly different than actual products.

 

• The product warranty is only applicable in Hong Kong.


• In situation where there are limitations price promotion offers and other marketing campaigns on the HKTVmall may varies from retail stores the terms and offers are only applicable to HKTVmall.

Delivery / Return

• Our products will be delivered by HKTVmall please refer to Shipping Information for more details.


• Actual delivery time depends on the products ordered and the shipping time of the particular merchants.


• Shipping time of this store: Monday to Friday excluding Public Holiday.


• All products are non-returnable.


• In the event of dispute HKTVmall's decision shall be final and conclusive.