Special Price
$ 120.00
$ 108.00
immediate shipment
Country of Origin Taiwan
Description

無印良品的設計

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編者序


為什麼無印良品能風靡全世界?關於這個問題,每個人的答案都不一樣。有人回答:「因為設計簡單」、「我只需要最基本的功能」,也有人回答:「因為環保」、「因為品質好」。每一個答案都正確,但是每一個答案都不夠完整。

提到無印良品,不能單就個別的商品或是設計討論,其本質包含了商品與設計的「思想」。由舉世無雙的企業家堤清二先生,和獨一無二的設計師田中一光先生攜手合作,將想要在時代潮流中保存的價值觀與美學合為思想,根據思想所製造的所有商品,便是無印良品。

無印良品的目標是終極的「這樣就好」。正因為是無印良品,所以不是「這樣才好」,而是「這樣就好」。換句話說,是克制的選擇。但是「這樣就好」並不是放棄,而是充滿自信的選擇。因為無印良品的目標是提供「這樣就好」也能充分滿足的價值—這就是終極的「這樣就好」。這種思想獲得許多人的共鳴,所以無印良品不只在日本,而是在全世界都廣受喜愛。

本書從設計的角度,探究無印良品成功的秘密。探討的面向包含「商品設計」、「傳達設計」和「門市設計」,然而最重要的是了解無印良品整體的思想。本書的內容建立於四位顧問委員(Advisory board)的訪問,顧問委員是無印良品的支柱,相信顧問委員的一席話,能幫助讀者徹底了解無印良品成功的秘密。

每位顧問都是其擅長領域的佼佼者,他們對無印良品的支持與貢獻,是在其他公司看不到的獨特制度。無印良品成長的原動力就在「經營」與「設計」之間取得恰到好處的平衡。希望讀者能在本書中找到設計引領經營的各種提示。


日經設計編輯部

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About MUJI Hong Kong Designated Online Store

Founded in 1980, MUJI develops products from users’ perspectives through meticulous observation of daily life based on three core principles – material selection, process streamlining, and packaging simplification, bringing a wide range of daily goods that are truly fundamental to everyday living without unnecessary aesthetic and functional complexity at reasonable price for a convenient and comfortable life. The foundation of our ideology remains the same, which is to contribute ourselves to the basis and universality of daily life.

 

Stay at home and experience hassle-free online shopping for more than 100 selected household and food items in our online store.

T & C

• Our store will protect your personal Information in accordance to the relevant provisions of the personal Data Protection Act and in accords to HKTVmall Privacy Policies.


• In case of any dispute the merchant will retain the right of final decision without prior notice.


• Colour shown may be slightly different than actual products.

 

• The product warranty is only applicable in Hong Kong.


• In situation where there are limitations price promotion offers and other marketing campaigns on the HKTVmall may varies from retail stores the terms and offers are only applicable to HKTVmall.

 

 

Delivery / Return

• Our products will be delivered by HKTVmall please refer to Shipping Information for more details.


• Actual delivery time depends on the products ordered and the shipping time of the particular merchants.


• Shipping time of this store: Monday to Friday excluding Public Holiday.


• All products are non-returnable.


• In the event of dispute HKTVmall's decision shall be final and conclusive.