thecoopidea has always believed that playfulness is an essential part of life. The brand's diverse and intriguing products often bring new impacts to the market.
In 2012, thecoopidea made its debut with the first design project, Jelly, which received tremendous feedback. It achieved notable success in Europe, the Americas, Asia, and even Japan. Unlike traditional USB chargers, we successfully integrated design elements into the product, transforming it into a compact and stylish desktop display item. Over the following years, thecoopidea continued to unleash creativity, expanding from phone charging accessories to the realm of headphones.
In 2017, with sharp market instincts, the brand introduced BEANS, wireless Bluetooth headphones infused with trendy and creative elements. Its fashionable and vibrant appearance captured the hearts of many girls, breaking the traditional notion that headphones were solely for boys and becoming a sensational topic. In 2018, the brand collaborated with Sanrio to launch a limited edition Hello Kitty Lifestyle Concept headphone, which quickly gained immense popularity and sold out rapidly. In 2020, the collaboration extended to computer accessories, with the introduction of a special edition Keyboard set, featuring Sanrio characters, which also received great acclaim. In 2022, thecoopidea partnered with Pokémon to release phone cases and Keyboard sets, gradually integrating into people's daily lives.