With an ambition to serve up an elevated coffee experience of simplicity with substance, NOC Coffee Co. was founded on the slopes of Graham Street, Soho in 2015. The launch of NOC store in 2022 is grounded in a mission to craft an immersive experience not only within our cafes, but also through a unique retail concept. As an extension of our mantra of simplicity and minimalism, the NOC store will share a selection of thoughtfully curated lifestyle products, including the NOC Specialty Instant Coffee, that can be integrated into every daily routine. With the aim of providing customers with the ultimate coffee-centric experience, we offer a wide range of coffee products, accessories and more for you to explore.