[NICHAO Menswear: A Letter to Hong Kong Customers | Since 1985]
Dear Hong Kong Customers:
Greetings! Thank you for stopping by after navigating the hustle and bustle of Hong Kong.
NICHAO Menswear was founded in 1985. For nearly four decades, we've deeply understood the unique needs of Hong Kong men—the need to balance the rigors of the office with the casualness of a corner café; the need to withstand the sudden downpours of Central and the coolness of an autumn sea breeze. This is precisely the purpose of "Against the Tide": not to be unconventional, but to ensure you maintain composure amidst the efficient and dynamic pace of the city.
Details We've Made for Hong Kong:
✓ Designed for the Hot and Humid Climate
We use breathable yet structural Japanese technical fabrics with underarm vents and easy-care materials to keep you looking fresh and stylish, from the subway to the boardroom.
✓ Optimized for a fast-paced lifestyle
• Multiple hidden pockets securely store Octopus cards and access cards
• Enhanced wear-resistant cuffs and elbows for everyday comfort
• A slightly loose fit allows for comfortable sitting down to dine or reaching for a taxi
✓ Understated sophistication in keeping with Hong Kong aesthetics
On the surface, this style appears classic business, but a closer look reveals design details like asymmetrical ties and hidden prints—understated yet intriguing.
Sincerely, NICHAO Menswear
Since 1985, we've dedicated ourselves to creating timeless everyday wear for Asian men.