✅ In 1979, Grandpa sold rice noodle rolls from a wooden cart in Sham Shui Po. Back then, there were no freezers; he used tattered cotton batting to wrap the steamer to keep it warm. The police were always chasing people away, and Grandpa would run after them, shouting to the customers: "Slice the rice noodle rolls diagonally, and drizzle soy sauce on only one side!"
✅ For over forty years, the rice noodle rolls have moved from street steamers to freezers. The -196°C temperature locks in freshness, preserving the warmth and flavor of Grandpa's kitchen. The way time is preserved has changed, but what remains unchanged is that when the "ding" echoes through the kitchen, what you take a bite of is the warmth passed down through generations of family.
✅ The global Hong Kong code word "ding"—a ding to ease homesickness. Hear the "ding," please smile!
Frozen food isn't just about food; it's about the possibility of surprising the world!
✅ One ding, and the world responds—that sound is home!